A travel agency website that generates bookings

Our tried-and-tested ‘Booking Magnet’ format is THE best foundation for travel agency websites. It has been specifically designed for (small scale) travel agencies, tour operators and travel agents specializing in multi-day tours, group travel, or tailor-made travel. A Booking Magnet website helps you to generate more leads and actual bookings.

michel kijkend meer reisbureauwebsite

Does your website cause you more frustration than it gets you bookings?

Do you run your own travel agency or tour operator? Then you probably recognize this:

You had a website built a few years ago, but:

• There is always something that’s broken

It seems as if more and more things don’t work on your website: texts are skewed, images are suddenly not visible, it is outdated, loads slowly and you have the idea that it is simply ‘out of date’.

• Adding trips or making small changes is difficult

For small adjustments and adding new pages you need your web developer and every minute they put in costs you extra money.

• It just doesn’t work for your type of travel agency

You’ve talked to some website builders, but they don’t really know the travel industry. They suggest things that do not apply to you or you are stuck with a website theme that you cannot adapt to your travel offer.

• Website launched, but no travel inquiries or bookings

Your website does attract some visitors, but there are zero-to-none travel requests coming in through your site. You are in doubt: is there something wrong in the tech behind your website? Is your website not clear? Are your texts not convincing enough?

• You lack knowledge about marketing and good websites

You are THE travel expert for the type of trips you offer, but now that you have a website built, you feel that you actually also have to be a marketer, professional copywriter, website technician, SEO specialist and conversion expert if you want to get results from your website. There is so much information, but you have no idea what is really a ‘good’ travel agency website set-up.

• You sink further and further down in Google

Your website attracts almost no visitors, or maybe you WERE scoring quite well in Google in the past, but now you seem to be sinking further and further down in the results, even though you have really been working on your SEO. You wonder if it’s something you are doing wrong, or maybe the problem is that the technology behind your website might be not the best quality?

Recognizable? Then you’ve come to the right place!

We build websites for small-scale travel agencies, (multi day) tour operators and independent travel advisors like you. Websites that are put together from a marketing point of view and are completely ‘future proof’, so you don’t have to waste any time, and can focus on what you do best: arranging a dream holiday for your customers!

300% more bookings and behind the wheel yourself

Miriam Kok

“The enormous growth of Kingfisher Tours Egypt is ‘living proof’ that Wendy’s website advice and marketing methods work. Thanks to Wendy we have 300% more bookings and I am now back behind the wheel of my company and I wish that to everyone. “

Miriam Kok, Kingfisher Tours Egypte
Ferry van Henne de Bruin SpiTravel

Hola! Just a compliment from our side, and thanks again 1000 times. The website is really AMAZING! We are receiving one request after another! 3 already in the past 24 hours!

Dion & Ferry, Spi Travel

Why choose a Booking Magnet website

As a travel agency mostly specializing in custom made tours, you are super good at giving people the holiday of a lifetime. That is your special power. You are a very good travel agent, and your guests are always very enthusiastic about your personal help. However, building travel agency websites and doing marketing is not your passion and let’s be honest: it is also a bit of a waste of time and money to be reinventing the wheel yourself!

Together we have already seen all possible technical challenges, success stories, ‘deviating’ types of travel organizations and all kinds of other website and marketing pitfalls in recent years, and we are happy to use that knowledge and experience to help you with a really good travel agency website.

This is why we have developed our ‘Booking Magnet format’ (together with one of the best Conversion Rate Optimization specialists of the European travel industry).

Below we explain how the Booking Magnet website format works:

1. REALLY built for ranking in Google (SEO)

What makes the ‘Booking Magnet’ website format really different from other travel agency websites is the fact that we have combined the knowledge of Wendy as an SEO trainer for the travel industry and Michel as a technical website specialist into 1 perfect website solution for tour operators. If you want to better reach your target group and get a higher position in Google, there are a number of things that need to be in order in terms of SEO technology (in the code of your website). You may not know exactly what those requirements are and you might believe your web developer when they tell you ‘Yes, it is SEO-proof, I use the Yoast SEO plugin for that’, but WE know what REALLY is involved and have the whole format for your travel agency website designed accordingly.

Read more about how we do it

2. Proven profitable website design (travel industry specific, and created with one of the best CRO specialists in Europe)

Do you know which details in your website make the difference between a ‘nice’ website and a website that actually generates bookings? No? That is not surprising, because nowadays there are sooooo many small details that determine the success of your website! Large travel organizations employ a whole team of conversion optimization (CRO) specialists who analyze data daily to see what works and what doesn’t on their website: does a blue or red button generate more bookings, where should the button be on mobile, how extensive should the day-to-day programs be, does form A or form B generate more travel inquiries etc…

No wonder then that when your website developer asks you ‘Tell me what you want me put on this page and what you want it to look like’, you think ‘How the h*ll am I supposed to know…, I’m not a conversion specialist, am I?

And you’re right! You are not a CRO specialist or web developer… just like your developer does not know how to sell tours, they are not a marketeer and definitely not a conversion optimization / SEO or web text specialist either :-).

Fortunately, we have incorporated all these expertises AND our practical experience from the travel industry in the Booking Magnet format, which means that we can now help you with proven effective page formats, specifically tested for results within the travel industry.

Read here how we do it

3. Unique: help with writing your website texts

Do you want more of your website visitors to request a travel proposal? But do you find it difficult to write convincing web texts? No idea what to put where? Don’t worry, we’ve got your back! We help you with strong, sales-oriented copywriting tips, showing in the back-end of your website. Practical tips, showing up when you need them the most: when putting your text into your website. With these conversion oriented tips, you will be sure that your content will lead your website visitors directly to the dream trip they are looking for (and to the ‘Request travel proposal’ button).

Learn more about the conversion formats

4. All modern marketing tools for future-proof sales

Nowadays, as a travel organization, it is no longer enough to have a website that only showcases your travel products. If you want more bookings via your own website, you will have to turn your website into a 24/7 online sales agent and travel advisor: a booking magnet that not only attracts your ideal guests, but also helps you to build a personal connection with them, to advise them and to convince them to book with you instead of your competitor.

That is why you can include all the marketing tools you need in your Booking Magnet website, so you can become more succesful at selling your tours online.

See examples of tools here that you might not have thought of yourself

That’s how we work.

From strategy and concept, design and development, to maintenance and support. That is how we make successful WordPress websites for travel agencies, tour operators, (small-scale) travel organizations and ZRAs.

wendy rug laptop reisbureauwebsite

Satisfied clients

marjolein penning

“I have known Michel for many years and he has built the websites for both Lotus Tours and Eshi Eco Travel. This to my great satisfaction! Michel has an excellent sense of what the wishes are and, in consultation, tailors the website completely. He also actively thinks and comes up with suggestions for improvements that you would not quickly think of yourself. Furthermore, he responds very quickly and if necessary also outside office hours, which I really think is a great added value. The new website for Eshi Eco Travel has also ensured a enormous increase in the number of applications. In short: highly recommended!”

Marjolein Penning, Eshi Travel & Lotus Tours

“Highly recommended, it really works! A complete format that is very useful if you want to get more online bookings.”

Gerda Boersma, Atma Asia Travel
flore meylan e1626779886449

“Because we had been looking for a plan for a number of years how we could make the www.tura-travel.nl website easier to find, we teamed up with Wendy and Michel. It is nice to sail a course and trust that the website will come out better”.

Flore Meylan en Donald Koskamp, Tura Travel
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Receive more online bookings with a proven success formula.

We build really good WordPress websites for small-scale travel organizations, thanks to a proven success formula. Completely suited to your company. From strategy and concept, via design and development to maintenance and support. More online bookings. More time left for other things. Do you also want to achieve online success?